How This Broker Built 200 Agents WITHOUT Traditional Recruiting | Mark Perkins, CEO of Pivot Realty — Stay Paid Podcast

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"If you're going to build people, you must care more about their outcome than yours."

Mark Perkins—founder of Pivot Realty Group—shares the truth most brokerages avoid: the real estate industry is broken, and most agents fail because no one tells them what the job actually requires. Mark explains how he built a 200-agent brokerage without traditional recruiting and why culture, leadership, and service—not tech or branding—are the true drivers of growth.

Learn about:

How he built a 200-agent independent brokerage from scratch
Emphasizing long-term strategy over short-term profit
What's broken in real estate & why agents fail
Focusing on the "middle 60%" who can succeed with the right mentorship
Accountability, standards, and clarity matter more than perks
Why brokerages should develop agents—not use them
Recruiting should come from value, not persuasion

🔗 Connect with the Pivot Realty team: https://www.pivotrealty.com/

🎧 Listen to Mark's podcast: https://www.thenecessaryentrepreneur.com/