$100M+ TEAM INTERVIEW | Inside a $1 Billion-a-Year Team with George Laughton

From rebuilding after the REO era to leading 220 agents, George Laughton breaks down how he scaled a Phoenix-based team to $1B in annual volume. Learn the hiring frameworks, decision filters, and timing that turned opportunity into durable market share.

In this episode:

• The reset: from REO team to George, his wife, one agent, and one assistant—then scaling to 220 agents

• $1B/year, 1,800–2,000 transactions, and gaining share despite a contracting market

• When to start a team—and when not to (operator vs. visionary vs. top producer)

• First hires, role clarity, and setting outcomes for 90 days/6 months/1 year

• Hiring to strategy vs. getting swept up by "magnetic" candidates

• Moving fast for undeniable talent and when opportunity forces scale (Zillow Offers)

• Internet lead gen at scale and training that unlocks agent capacity

• Footprint: five Phoenix offices, Tucson, small NV/Denver presence, Texas on deck; 98% of deals in AZ

Links & resources:

• George's Instagram: https://www.instagram.com/georgelaughton/

• Zillow Premier Agent: https://www.zillow.com/premier-agent/

• Realtor.com: https://www.realtor.com/

• Ojo (OJO Home): https://ojo.com/

• Follow Up Boss: https://www.followupboss.com/

• Fireflies.ai: https://fireflies.ai/

• HouseWhisper: https://www.housewhisper.ai/

• The Infinite Game by Simon Sinek: https://simonsinek.com/books/the-infinite-game

• The 4 Disciplines of Execution: https://www.franklincovey.com/books/the-4-disciplines-of-execution/

📖 Get updates on the new team‑building book: http://remindermedia.com/teambook

⭐️ Join the $100M Team Mastermind (Sept 22–23 in Scottsdale, AZ): http://remindermedia.com/teamevent