Stay Paid Podcast · Oct 16, 2025 · 33:35
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What if the best way to market your business wasn't advertising at all—but giving back?
In this episode of Stay Paid , we sit down with Mike Kirtley of Kirtley Insurance and the AC Companies to learn how he built his brand through authenticity, relatability, and giving back. From buying livestock at county fairs, to sponsoring race cars, to creating Chamber of Commerce scholarships, Mike shows how the best marketing often looks like community involvement
👉 Learn about:
✅ The simple gratitude habit that reframes your day and builds real connections.
✅ Why marketing insurance (and other "reactive" industries) is so tough.
✅ How to build brand awareness in small towns.
✅ Why relatability matters.
✅ Sponsorships and the "halo effect" of giving back.
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