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High Voltage Business Builders Podcast

High Voltage Business Builders Podcast

EP407: FTC alleges Amazon ad auction surcharges bilked brands. What Amazon sellers should audit in Sponsored Products after $291,735.65 in August ads.

High Voltage Business Builders Podcast · Oct 5, 2026 · 5:33

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Stop guessing where your Amazon ad dollars go. If you spend the next 30 minutes listening, you will know exactly how to find the waste hiding in your Sponsored Products campaigns. Most sellers do not realize how much they lose to auction surcharges. The FTC is now alleging Amazon is surcharging ad auctions. That changes the math for every brand on the platform. I am sharing the exact August numbers from my portfolio to show you the real cost. August ad spend hit two hundred ninety one thousand seven hundred thirty five dollars and sixty five cents. Sales were one million five hundred fifty two thousand seven hundred ninety three dollars and eighty two cents. The gap is not just a number. It is the margin you keep guessing about. This episode breaks down why ignoring those details costs you profit. You will learn how to audit your own spend using the same framework I use for my brands. You will see a real pattern from David, who scaled from thirty thousand dollars a month to over one million ninety three thousand dollars a month by June 2026. That growth did not happen by accident. It happened because he stopped the bleed first. This is not a theory. It is a practical guide to protecting your cash flow. You will get three specific moves to stop the Sponsored Products bleed today. You will learn how to identify wasted spend before it eats your net margin. You will understand how to adjust your bids so you stop paying for clicks that do not convert. This is the path from operator to exit. It is about building a transferable asset. Listen now to stop the waste and start building real profit. The High Voltage Business Builders Podcast is where you get the operator truth. No fluff. No hype. Just the numbers that matter. Get involved in the Voltage community and start auditing your spend today.

Get involved in the Amazon CEO Playbook for $24.95 at voltagedm.com/blueprint: https://voltagedm.com/blueprint?utm_source=rss&utm_medium=show_notes&utm_campaign=ep407

Episodes: High Voltage Business Builders Podcast

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