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Walmart Marketplace is booming, with more third-party sellers and categories opening up every day. But many operators are jumping in and finding their margins shrinking. I've been watching this trend closely. More buyers who never touch Amazon are heading to Walmart first. I spoke with an operator doing $40,000 a month on Amazon. He had a strong brand, great reviews, and healthy margins. But when he expanded to Walmart, he quickly realized his margins weren't holding up. Before you dive into Walmart, run a specific margin model for the platform. Don't just apply your Amazon numbers. Adding Walmart or any new channel without a clear margin model is a fast track to trouble. More channels mean more decisions, but the same 24 hours in a day. Tune into The High Voltage Business Builders Podcast to learn the three critical moves you need to make before listing on Walmart.
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