12-13-25 - Mr. Beast Explains Which Platform is Most Important and Why

Today we hear from Mr. Beast, aka Jimmy Donaldson, on which platform is the most important to create content for, and why. If you've ever struggled with this question, and I certainly have, you're going to like this episode. Also the Instagram @creators account explains the analytics stat "when people liked this" for videos, and why it's so important. Lastly the YouTube team explains Brand Partner Video Access via BrandConnect.

YouTube: Sneak Peek: Brand Partner Video Access via BrandConnect (YouTube)

Instagram: Analytics - Using the When People Liked (Instagram)

YouTube: Mr. Beast and the Attention Economy (YouTube)

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