Scrum Master Toolbox Podcast: Agile storytelling from the trenches
Scrum Master Toolbox Podcast: Agile storytelling from the trenches · Jul 31, 2026 · 13:43
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Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes .
The Great Product Owner: Communicating Value, Inviting the Right PeopleRead the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes .
"It's basic Scrum—but it's not basic." - Danil Chernyshev
The best Product Owner Danil ever worked with was Jamie Spence, on a Master Data Management re-architecture at Canadian Tire. The goal wasn't only to upgrade a system—it was to rethink how a major retailer with many different banners should work across all of them. Jamie didn't write user stories; the BAs did that. What he did was communicate, in a super-clear way, the value expected at every step. He didn't attend every daily Scrum, but he was there whenever the team wanted him, allocating his time on demand. He cared about user experience and lived for the feedback loop—"this sprint I want to deliver this part and see how it goes." And he invited the proper stakeholders to each sprint review: a small, deliberately varied group chosen by what had been delivered and whose feedback the team actually needed. As Danil and Vasco agree, it sounds obvious—and that's exactly why it's worth celebrating. Obvious and common are not the same thing.
Self-reflection Question:
Episodes: Scrum Master Toolbox Podcast: Agile storytelling from the trenches