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A strong author brand is not built during launch week. In this episode of The Author Next Door, Angela Haas and Cassie Newell talk with Mickey from Creative Edge Publicity about how authors can use PR, interviews, and media opportunities to build visibility long before they need to promote a specific book. Mickey explains why authors should think beyond individual releases and start building a recognizable public identity early. The conversation covers branding, media relationships, podcast interviews, online presence, communication, and what makes an author easier — or harder — for publicists and media professionals to work with. They also discuss how authors can evaluate PR opportunities, what to look for in a publicity partner, why consistency and authenticity matter, and how media exposure becomes more valuable when treated as a long-term strategy instead of a one-time promotional push. Watch on YouTube: Listen on Spotify: Listen on Apple Podcasts:
