#203 –Glocalization Strategies in China: Expert Insights from Ketin Lei, General Manager of Corporate Affairs, Beiersdorf China
Made in China · 18. März 2026 · 34:05
Made in China · 18. März 2026 · 34:05
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In this episode, Ketin shares invaluable insights into the strategies of glocalization in China, offering a unique perspective on how international businesses can thrive in this rapidly evolving market. We talked about the importance of balancing global standards with local adaptations, the transformative consumer trends driven by Generation Z and the "silver hand" demographic, and how China's market dynamics present both opportunities and challenges for foreign companies.
Guest: Ketin Lei, General Manager of Corporate Affairs, Beiersdorf China, brings his expertise to the table, providing listeners with practical wisdom and strategic foresight to navigate China's complex business landscape.
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