Ep 216: Why Your Offer Needs a Brand with Aiza Cheung — The Wholehearted Business Show

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This week on The Wholehearted Business Show we’re talking all things branding with Aiza Cheung of Studio Coya.

Aiza Cheung is the Brand Chef 👩🏻‍🍳 (aka brand designer) of Studio Coya, where she whips up *crème de la crème* branding for high-achieving service providers who want their signature offers to sell like hotcakes.

Her flavour-packed, food-themed sprint process blends strategy with style to create branding that looks the part, feels like you, and gets clients saying *yes* faster – helping your business AND offers to not just stand out, but sell too.

Tune in to learn:

Why your branding might be breaking trust without you even knowing it - and it has nothing to do with your logo.
The one question Aiza says every coach should ask before touching their branding
Why your ideal clients might be walking right past you
How much of you should actually be in your brand - and a simple way of thinking about it that makes it so much easier.
Why having a signature offer means you might want to think about your branding very differently - and how it could change the way people recognise it.

Check out the blog post that accompanies this episode.

Laura’s links:

Aiza’s Links:

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