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Marketplace All-in-One

Marketplace All-in-One

Talking with AI ghosts of loved ones

Marketplace All-in-One · Oct 12, 2026 · 10:02

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There's a growing market for AI models that promise to recreate the experience of interacting with a lost loved one. They're sometimes called generative ghosts, and they're the topic for today's “Uncanny AI,” our series about sometimes-unsettling experiences with this technology.


Jack Manning, a Ph.D. candidate studying information science at the University of Colorado Boulder, has been looking into this. He recently published a study on how people experience talking to generative ghosts.


More on this:


“Designing Conversations with the Dead: How People Engage with Generative Ghosts” from Association for Computing Machinery


“When AI is used to immortalize the dead, what are the ethical implications?” from Marketplace Tech

Episodes: Marketplace All-in-One

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