900 Jessica Herrin: Founder & CEO of Marklo

What does it take to build companies across three completely different eras of the internet — and then start all over again with AI?
On today’s episode, we welcome Jessica Herrin, Founder and CEO of Marklo, the AI revenue planning platform helping direct-to-consumer brands understand what actually drove revenue, decide what to do next, and execute smarter. A serial entrepreneur, Jessica previously founded Stella & Dot Brands and co-founded WeddingChannel.com, one of the first companies to bring wedding registries online.
In this episode, Jessica shares what she’s learned building companies across decades of technological change, why she decided to start over and build an AI company, and what makes scaling a DTC brand so challenging today. We get into attribution, marketing data overload, merchandising, inventory, margins, and why understanding what drove revenue is very different from simply knowing how much you sold. We also discuss where AI should make decisions, where humans still need to lead, and why creativity, judgment, and taste may become even more valuable as AI gets better.
If you’re interested in AI, entrepreneurship, DTC, marketing, brand building, or what the next generation of consumer companies will look like — this one’s for you. Tune in now on The Kara Goldin Show. 🎧

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Jessica Herrin and Marklo:
https://www.marklo.ai/
https://www.linkedin.com/in/jessicaherrin/
https://www.instagram.com/jessicaherrin

Sponsored By:

LinkedIn Hiring Pro - Get started by posting your job for free at LinkedIn.com/karagoldin

Instant Hydration - Go to InstantHydration.com/goldin and use my promo code GOLDIN for over 40% off your first subscription order.

Monarch Money - Use code KARAGOLDIN at Monarch.com to get your first year half off at just $50.

Cash App - Download Cash App Today: https://click.cash.app/ui6m/0s6pfdl7 #CashAppPartner Terms apply. Bitcoin services by Block, Inc. See the Bitcoin disclosures at cash.app/legal/podcast.

Kalshi - Download the Kalshi app and use code HOOPS to get $20 when you trade $20.

Freshbooks - Go to FreshBooks to get FreshBooks for less than $3 a month for your first four months — that's 90% off.

RULA - Go to Rula.com/KARAGOLDIN for convenient therapy that’s covered by insurance.

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/900