Negotiate Like the FBI: Matthias Bullmahn for Founders

Crisis negotiation expert Matthias Bullmahn — a former Accenture executive and storytelling coach — brings FBI-trained sales psychology into the startup world, showing founders how to persuade investors and clients. With Jörn “Joe” Menninger.

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Why this episode matters: Negotiation is where valuations, term sheets, and deals are won. Matthias's playbook is directly useful to any founder raising capital or closing enterprise.

In this episode, we cover:

• What FBI-trained negotiation teaches founders
• Sales psychology built on influence and integrity
• Matthias Bullmahn on persuading investors and clients
• Handling high-stakes negotiation without losing trust
• Turning negotiation skill into better deals

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