Steven Puri (Sukha): Deep Work That Ships

Steven Puri, co-founder and CEO of Sukha, shares a deep-work playbook for founders: body doubling, the coffee-shop effect, chronotype time-blocking, demo-first standups, and outcome-based leadership. With Jörn “Joe” Menninger.

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Why this episode matters: Shipping — not busywork — moves a startup. Steven's playbook is about designing rituals and leadership that convert focus into delivered outcomes.

In this episode, we cover:

• The deep-work playbook for founders and remote teams
• Body doubling, the coffee-shop effect, chronotype blocking
• Demo-first standups and outcome-based leadership
• Beating the context-switching tax
• Rituals that survive a scaling team

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