S10 Ep11 DENIM DUDES: Amy Leverton, denim trend forecaster – on silhouette and trend cycles, and how vintage markets are a leading indicator for forecasters.
Pre-Loved Podcast with Emily Stochl · Apr 27, 2026 · 55:09
Pre-Loved Podcast with Emily Stochl
Pre-Loved Podcast with Emily Stochl · Apr 27, 2026 · 55:09
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Today we're chatting with Amy Leverton, an LA-based denim trend forecaster, and the author of Denim Dudes, and founder of the Denim Dudes consultancy that has become one of the most trusted voices in the global denim industry.
Amy grew up in the West Country of England — but once a year, Glastonbury Festival arrived like a city descending on her doorstep, and that collision of music, personal style, and creative energy lit something in her early on. She made her way to London College of Fashion and then Kingston University, where a project on Levi's quietly revealed what she was actually built for .
After working as a denim and casualwear designer, she landed at WGSN, the world's largest trend forecasting agency, in 2007. She spent years building out their denim department, traveling to Coachella and Tokyo to photograph street style, chasing cool kids through markets and down city blocks, and connecting the cultural dots that tell brands what's coming before it arrives. She eventually went independent, and Denim Dudes — which began as a street style book published in 2015 — has since grown into a full consultancy with all the major denim clients you can think of: Levi's, Wrangler, Gap, Guess, Old Navy – you name it.
Denim Dudes publishes a seasonal forecast subscription sharing where denim — and the broader culture around it — is headed next. On today's episode, we get into all of it: how vintage styles inform her forecasting, why she thinks the entire fashion industry needs to be paying attention to what's happening in the vintage market, the state of silhouette in an anything-goes era, and the vintage pieces she can't stop thinking about!
Let's dive right in!
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