Talking Drupal #559 - Marketing Drupal

Today we are talking about Marketing, AI, and Drupal with guest Paul Johnson. We'll also cover Curated Colors as our module of the week.

For show notes visit:
https://www.talkingDrupal.com/559

Topics

• Paul's Current Projects
• Enterprise AI Summit Details
• Marketing the AI Initiative
• Partnering on Event Booths
• Drupal's Outside Perception
• What's Working Now
• Growing the Marketing Team
• How to Contribute
• Outside In Storytelling
• Case Study Examples
• AI Initiative Impact
• Roadmap and Launch Planning
• Finding New Adopters
• Where Pros Research
• Conference Pitch Story
• Local Event Playbook
• Funnel and Webinars
• Industry Guides and Demos
• SEO and AI Search
• Why Agents Avoid Drupal
• High Leverage Contributions
• Measuring AI Mentions
• Vibe Coders to Governance
• Fixing Misconceptions

Resources

• Drupal AI Initiative home page
• Slack
  • #ai-initiative-marketing
• Enterprise AI Summit Rotterdam
• AI Dev Summit Rotterdam
• Drupal AI TV
  • We've curated a selection of the best presentations, workshops and demonstrations freely available to provide a practical way to stay informed about the latest innovations in Drupal AI.
• Drupal AI Webinars playlist
• Demos
• Ryan Whitcombe
• 1xINTERNET S1xSignals free AIO GEO assessment
• All things open
• World cancer day

Guests

Paul Johnson - pdjohnson

Hosts

Nic Laflin - nLighteneddevelopment.com nicxvan
John Picozzi - epam.com johnpicozzi
Scott Falconer - managing-ai.com scott-falconer

MOTW Correspondent

Martin Anderson-Clutz - mandclu.com mandclu

• Brief description:
  • Have you ever wanted to allow editors on your Drupal site to choose styling from a brand-approved color palette? There's a module for that.
• Module name/project name:
  • Curated Colors
• Brief history
  • How old: created in Apr 2026 by Kyle Einecker (ctrladel) of True Summit
  • Versions available: 1.0.0 which works with Drupal 10.3, 11, and 12
• Maintainership
  • Actively maintained
  • Security coverage
  • Test coverage
  • Documentation - in-depth README
  • Number of open issues: 2 open issues, neither of which are bugs
• Usage stats:
  • 27 sites
• Module features and usage
  • Curated Colors enforces brand consistency by replacing generic color text inputs or wide-open color pickers with a curated, visual swatch popover containing only pre-approved, named options
  • It streamlines rebranding by storing abstract keys (such as brand-primary) instead of raw hex values (e.g., #0678be) in the database. That means updating a brand color in the future only requires a CSS or configuration change rather than a massive data migration
  • Curated Colors is also extensible beyond colors. It functions as a generic visual variant selector. Site builders can repurpose it to let editors pick card layouts, button styles (like primary, outline, or danger), hero text alignments, or icon themes
  • Editors can pick from neatly organized groups with human-readable labels and see a live preview swatch of their selection before saving
  • Palettes are managed as exportable Drupal configuration. Each entry maps a machine key to