78. Jeff Webb: From Vision to Bike Engineering (with Fara Cycling)

Jeff opens up about the Scandinavian design philosophy behind their ultimate new gravel machine, the GR4 model, and shares some gripping, raw stories from racing the brutal Atlas Mountain Race.

TIMESTAMPS

00:00 Fara Cycling: Inside The Traka Pop-Up

02:36 Meet Jeff Webb: From Pro Peloton to Bike Brand

04:04 The Untold Origin of Fara Cycling

06:33 Redefining Gravel: Fara Today & The Brand New GR4

09:31 Surviving the Brutal Atlas Mountain Race

13:49 The Custom 3D-Saddle Experience

15:09 What’s Next for Fara?

⚫ About Fara Cycling: https://faracycling.com/

https://www.instagram.com/faracycling/

Follow Jeff: https://www.instagram.com/jeffwebb_cdn/

🟢 More from Posedla: https://posedla.com/

https://www.instagram.com/posedla.cc

https://www.strava.com/clubs/posedla