285. The Step Everyone Skips Before They Launch
On Your Terms® · Apr 20, 2026 · 38:44
On Your Terms® · Apr 20, 2026 · 38:44
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You've watched other people's launches from the sidelines. The big revenue numbers, the sold-out offers, the "We Hit Our Goal in 24 Hours" Instagram stories. You want that too. And so you try. You do all the launch things. But something's off. The sales trickle in slower than you hoped, or it's just... crickets. And you start wondering if it's your emails, your offer, your timing, or honestly, if it's just you.
Here's the truth: it's probably none of those things.
The real issue is happening way before launch week ever starts. In this episode, I'm breaking down exactly what that is and what to build instead, so that your next launch has actual chompers waiting for it. (And yes, I'll explain what chompers means. Stick with me.)
In this episode, you'll hear…
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