283. How I Actually Decide What to Send My Email List (Even When I Have No Idea)

If you've ever opened a blank document to write your newsletter and immediately closed it again, this one's for you.

I've been sending my weekly newsletter, Sam's Sidebar, consistently for years, and in this episode, I'm pulling back the curtain on exactly how I decide what to write every single week. Including the time I scrapped a completely finished email the morning it was supposed to go out, wrote something raw and real in about five minutes, and watched my inbox light up with replies all day long.

This is the behind-the-scenes process I use to make email feel less like a chore and more like one of the most powerful, reliable tools in my business.

In this episode, you'll hear…

1. Why I always start by zooming out on my business before I write a single word
2. How to reverse engineer your email from your call to action so everything you write actually has a point
3. Why your call to action doesn't always have to be a sale (and what to do between launches)
4. The one habit that makes finding topics infinitely easier, even when your brain is totally blank
5. How I turned a frustrated, throw-it-all-out moment into one of my most-responded-to emails ever

Click here to find the full show notes and transcript for this episode.

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