234. Why More Followers Won’t Fix Your Business—But This Will [Happy Trap Series #3]

If you’ve ever thought, “If only I had more followers, then I’d make more sales…”—this one’s for you. Because, spoiler alert: That’s just not how it works.

There are people with 10,000 followers struggling to make ends meet, while others with just 1,000 followers are making multiple six figures. So what actually moves the needle in your business?

Today, we’re busting the “more followers = more money” myth and getting into what really makes your business grow. Plus, I’ll share how to make the most of the audience you already have—so you can start seeing results right now.

This is part three of my Happy Trap series! If you missed parts one and two, don’t worry—I’ve linked them below so you can catch up.

In this episode, you’ll hear…

1. Why more followers won’t magically increase your revenue
2. The real factors that drive sales (and why they have nothing to do with your follower count)
3. How to position yourself as an authority, so people trust and want to buy from you
4. Why focusing on engagement > growth will make all the difference in your business
5. My best tips for turning your current audience into paying customers

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Pre-order my book, When I Start My Business, I’ll Be Happy: A Practical No-BS Guide to Successful Online Entrepreneurship
2. Listen to Why Hitting Your Goals Won’t Make You Happy (But What Actually Will) [Happy Trap Series #1]
3. Listen to The Business Advice That’s Keeping You Stuck (And What Actually Works) [Happy Trap Series #2]
4. Get notifiied when each episode of On Your Terms® comes out

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

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