297. If I Started My Business Today, I'd Ignore My Own Advice (Here's What $9M Taught Me)

If you started your business today, would you actually follow your own old advice? I wouldn't. And after over $9 million in sales, I'm telling you exactly why.

This isn't the first time I've tackled this topic either. Back in episode 28 (2022) and episode 186 (2024), I talked about what I'd do differently if I started over. Some of that advice still holds up. A lot of it doesn't anymore. So today I'm setting the record straight on what I'd keep, what I'd completely reverse, and what I think matters most for online business owners heading into 2026 and beyond.

In this episode, you'll hear…

• Why I still believe there's no secret formula for building your business (and why copying what's "working" for everyone else can actually box you in)
• The one social media strategy I'd keep exactly the same, plus how I use AI tools to repurpose one cornerstone piece of content instead of creating from scratch everywhere
• Why I'd ditch a "social media first" approach entirely and build an audience-first business instead
• What I wish I'd done sooner when it comes to getting comfortable charging for my content and expertise
• How I shifted from "post everywhere, all the time" to focusing on fewer, bigger tasks that actually move my business forward
• Why "pace" today means being reactive and in the conversation, not just pumping out volume

Click here to find the full show notes and transcript for this episode.

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