294. Why 'Must Be Nice' Is the Most Dangerous Thing You Can Say to Yourself
On Your Terms® · Jun 22, 2026 · 26:05
On Your Terms® · Jun 22, 2026 · 26:05
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“Must be nice.” It sounds harmless. Like a throwaway comment, a passing thought, something you mutter when you see someone doing something you wish you could do. But I’ve been thinking about this a lot lately, and I think that little phrase is one of the most dangerous things you can say to yourself as a business owner.
Because here’s what it’s actually doing: it’s letting you off the hook. It’s a quiet way of deciding something doesn’t apply to you before you’ve even given yourself the chance to find out if it could. And I’ve been getting a lot of these comments lately, in my DMs, in the comments, in the tone behind the questions I get, and I finally needed to say something about it.
Not to call anyone out. I’ve thought it too. But because I think the story underneath “must be nice” is costing you more than you realize, and I don’t think it’s actually true.
In this episode, I’m getting honest about what people don’t see: why the nos and the boundaries came before the revenue, what really shifted the way I run my business (hint: it wasn’t hitting a certain income number), and what it looks like to start building a business on your own terms right now, wherever you are.
In this episode, you'll hear…
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