248. How to Write Emails People Actually Want to Read

Are you staring at the blinking cursor, wondering what the heck to write in your weekly email? You’re not alone. This week, I’m joined by the email whisperer herself—Tarzan Kay—to finally take the mystery out of email marketing for online business owners.

We’re talking about what actually builds an email list in 2025 and how to write weekly emails that are fun to read and get people to click “buy now.” Tarzan isn’t just one of my favorite copywriters—she’s been dismantling the bro marketing empire and rebuilding something more real and inclusive.

Whether you’re writing to a list of 20 or 20,000, this episode is going to help you build momentum, sell with integrity, and feel a whole lot better about email marketing.

In this episode, you’ll hear…

1. Why a tiny email list can actually be more powerful than a massive one
2. The key mindset shifts to stop dreading your weekly newsletter
3. How to write emails that sound like YOU (and get replies!)
4. What to focus on if your list feels like a ghost town right now
5. Tarzan’s hot take on social media vs. email—and where she’s doubling down

Click here to find the full show notes and transcript for this episode.

RESOURCES:

1. Tarzan Kay’s The Welcome Sequence Copy Kit
2. Tarzan's template for writing a landing page for your email list
3. Tarzan's doc for keeping her ideas and the “cutting room floor”
4. Get Sam’s free weekly newsletter, Sam’s Sidebar
5. Click here to watch the free workshop so you can get legally protected right now!

CONNECT:

1. Get Sam's weekly newsletter, Sam's Sidebar
2. Follow Sam on Instagram
3. Follow Sam on YouTube
4. Subscribe to Sam's Substack, Beyond Business
5. Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"

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