🎯 The Lash Artist’s 3-Channel Growth Plan - 62 — Full Time Lash Artist Podcast with Cosmina Esanu

If you’re posting where you like instead of where your client hangs out, you’re leaving money on the table. In this episode, we build a simple, scalable client engine using three essentials: Google Business Profile, Instagram, and a Facebook Business Page—and we show you how to link them so every post does double duty.

What you’ll learn (step-by-step):

Go where your client is: How to define your customer persona (think “Jennifer, 45”) and meet her in Facebook Groups—without feeling salesy.
Set it up once, share everywhere: Connect IG → Facebook so Reels/Posts auto-publish; keep your feed business-focused and use Stories for personal touch.
What to post that actually converts: Why before/after photos + a clear offer outperform everything for beginner booking.
Fast creative workflow: Use Canva for B&A layouts/thumbnails and ChatGPT to draft ad captions, promos, and SEO snippets in minutes.
Be found first: Google Business Profile basics (categories, services, photos, reviews) and why Google is your #1 high-intent channel.
Name & bio SEO on IG: Username, Name field, location, and address that help you show up in search.
Starter site on a budget: Grab a domain and get a clean 1–2 page site via Fiverr—logo + site for ~$100–$350.
Nine-post rule: What your first 9 IG posts should cover so you can turn ads on with confidence.
Home vs. salon realities: Pricing, trust, and how to transition as you grow.
Mini launch checklist: Photos, reviews, offers, and the first $10/day you should spend (and where).

Walk away with a plug-and-play plan to launch, test, and start booking—without overthinking.

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