🎯 The Exact Setup Lash Artists Need Before Running Ads - 77 — Full Time Lash Artist Podcast with Cosmina Esanu

Before you spend a dollar on ads, you need the basics locked in. This episode walks through the exact setup every lash or facial artist should have before trying to scale.

We cover how to use your name consistently across platforms, how to build trust with Google Maps, how to use Instagram as your “website,” and how referral programs quietly bring in repeat clients. We also talk about when to automate, when to save money, and how to think about ads without panic.

This is the foundation work most people skip, then wonder why ads don’t work.

What you’ll learn:

What name to use on business cards, socials, and Google
How to set up Google Maps when you work from home
Why Instagram should be your website at the start
How to connect IG, Facebook, TikTok, YouTube, and Pinterest correctly
Why logos don’t matter early on
How referral programs actually drive repeat income
When to post manually vs pay for automation
Why Google Ads work well for lash and facial services
How $10/day ads can pay for themselves fast
What to fix before launching any campaign

If you want ads to work later, this episode shows you what needs to be done first.

Connect with Cosmina on IG

Text Me Here On My Podcast Contact Any Questions About My Lash Classes