💸 Where Lash Artists Should Spend Their First Ad Dollars - 89 — Full Time Lash Artist Podcast with Cosmina Esanu

A lot of beginner lash artists think they should start with Instagram ads first…

But in this episode, we explain why that’s no longer the smartest move.

With how much easier Google has become — especially with AI, automation, and Google Maps campaigns — beginner lash artists now have a much faster way to get in front of high-intent clients who are already searching for lash services near them.

In this episode of the Full Time Lash Artist Podcast, we break down why Google should come before Instagram ads, what needs to be set up before you spend a dollar, and how to start getting found without overcomplicating the process.

We talk about:

Why beginner lash artists should start with Google Maps and Google Ads before Instagram
Why you should never run ads before your profile is optimized
How to quickly optimize your Google listing using AI tools like ChatGPT
What your Google profile needs before you launch a campaign
Why you need at least a few photos, a couple of reviews, and a complete service setup
Why fake reviews don’t work — and how Google filters them out
Why Google traffic is higher intent than most Instagram traffic
Why offering too many services makes your marketing harder to track
Why each lash service should be marketed separately for better results
Why classic lashes and volume lashes should not live in the same campaign
Why $5/day is usually too low for real testing
How to connect Instagram, Facebook, YouTube, and Google for stronger trust signals
Why Google posts matter — and how to repurpose your Instagram content there
Why beginner lash artists should master one service first before trying to market everything
How becoming known for one set can help you grow faster and attract better clients

If you’ve been asking yourself:

“Should I wait before running ads?”

“Should I start with Instagram or Google?”

“What do I actually need before I spend money?”

This episode will save you time, money, and a lot of beginner mistakes.

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