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If you’re a beginner lash artist overwhelmed with:
- Instagram
- TikTok
- websites
- branding
- ads
- content
- and marketing…
This episode will simplify everything.
In this episode of the Full Time Lash Artist Podcast, we break down the ONLY two platforms beginner lash artists really need to start getting clients:
👉 Google
👉 Instagram
That’s it.
We talk about how to build a real lash brand, how to stand out in a crowded beauty market, and why most lash artists make marketing way harder than it needs to be.
Inside this episode we cover:
- Why Google + Instagram are enough to launch your lash business
- The biggest mistake beginner lash artists make when starting marketing
- Why leads are the lifeblood of your lash business
- How customers actually find lash artists online
- The difference between search marketing vs interruption marketing
- Why Google traffic converts differently than Instagram traffic
- How to research local lash competitors properly
- The free Facebook Ads Library strategy every lash artist should use
- How to spy on competitor promotions and offers
- Why long-running ads usually mean the campaign is profitable
- How to use ChatGPT for lash business research and marketing ideas
- The exact ChatGPT prompts to find competitors, offers, schools, and leads
- Why beginner lash artists should collect Google reviews immediately
- The 4 types of lash customers you’ll encounter online
- How to attract people who don’t even realize they need lashes yet
- Why branded searches are the most valuable traffic you can get
- How to create a customer avatar for your lash business
- Why understanding your ideal client changes everything
- How local businesses grow through referrals and visibility
- Why Google My Business matters more than most lash artists realize
- How thousands of people can find your business every month through Google
- Why TikTok and YouTube should NOT be your first focus
- What “building a brand” actually means in the beauty industry
- How to stop competing on price and stand out as a lash artist
- Why personal branding can completely change your business growth
- How salons, trainings, and product lines can all work independently under one brand
This episode is perfect for:
- beginner lash artists
- beauty professionals
- estheticians
- salon owners
- lash trainers
- anyone trying to grow a local beauty business
If you’ve been asking:
“Where do I even start with marketing my lash business?”
Connect with Cosmina on IG
Sign Up For A Free Lash Training
Text Me Here On My Podcast Contact Any Questions About My Lash Classes
