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If you’re starting from scratch (or rebooting) your lash business, this episode gives you the exact order of operations to get found fast—without a website. We break down why you should launch Google My Business (GMB) first, plug your Instagram URL everywhere a “website” is requested, and then use IG as your all-in-one mini site to convert views into bookings.
What you’ll learn:
- Why GMB first: show up in local search/maps, post photos/videos (≤59s), and spy top listings to reverse-engineer keywords, descriptions, and posting cadence.
- Use IG as your ‘website’: optimize bio with lash keywords, align name/handles across platforms, and drop the same IG link into GMB, FB, and directories.
- The 9-post rule: what your first grid should include (before/afters, social proof, offer, FAQs) before running any ads.
- High-leverage IG features: feed for authority, Stories for trust, Highlights for testimonials/services, pinned posts for your main offer, Reels for reach, DMs to close, Lives for Q&A.
- Easy ad setup (Boost that works): target by city/ZIP + women 25+, objective = More messages, simple before/after creative, clear CTA (“DM for details”).
- Offer strategy: beat competitors’ intro deal without undercutting your brand; promo on the full set, or discount the first refill depending on calendar capacity.
- Math that matters: client LTV (e.g., $2,200/year scenario) so a $300 monthly test budget makes sense—and how to judge results beyond vanity metrics.
- Facebook made simple: connect your FB Page so every IG post cross-publishes—no extra work.
- Consistency plan: daily micro-posts, repurpose Reels to GMB/FB, and keep your grid fresh so Google/clients see you’re active.
Quick start checklist:
- Claim/optimize GMB → add photos, short videos, services, IG URL.
- Create/optimize IG business account → bio keywords + city, pin offer.
- Post your first 9.
- Boost the promo post ($10/day) → objective: messages.
- Close in the DMs with a simple script and collect Google reviews after every visit.
Subscribe, share with a lash friend, and tag us with your first 9-post grid—we’ll feature our favorites.
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