📲 How Lash Artists Should Build a Personal Brand on Instagram - 87 — Full Time Lash Artist Podcast with Cosmina Esanu

If you’re a lash artist trying to grow on Instagram, this episode will save you a lot of wasted time.

Because the truth is… most lash artists are still thinking about Instagram the old way.

In this episode, we break down why personal branding beats hiding behind a business name, how Instagram’s algorithm is getting smarter with AI, and why your first 3 seconds matter more than your hashtags.

We also talk about:

Why lash artists should build under their name, not just a logo
How to combine multiple beauty services under one personal brand
When it makes sense to rebrand your Instagram, TikTok, and Facebook
Why usernames need to be simple, searchable, and SEO-friendly
Why underscores, dots, and random numbers hurt discoverability
How Instagram now understands what your video is actually about
Why you can’t “trick the algorithm” with hashtags anymore
How to use Instagram’s blue topic labels to reverse-engineer viral content
Why small accounts can grow faster now than before
The real reason your Reels die in the first 3 seconds
How to create content the algorithm can actually categorize and push

If you’ve been wondering how to set up your page, what to name it, what to post, or why your Reels aren’t moving… this episode gives you the strategy behind it.

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