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The Bulwark

The Bulwark

Focus Groups Are Revealing a HUGE Weakness for Republicans

The Bulwark · Sep 19, 2026 · 25:59

0:0025:59

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Recorded on Monday, Sept. 14 at the Commonwealth Club in San Francisco, Sarah and Pod Save America’s Dan Pfeiffer discuss her book, How to Eat an Elephant, what focus groups are, why she does them, and she uncorks some fresh focus group content on-stage. Sarah will be back behind the mic next week.

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Would you like to see a Bulwark show recorded live and in person? Join Sarah and the gang October 16-20 for Bulwark LIVE: The Good Fight Tour with stops in Columbia, Charlotte and Atlanta. For details and tickets head to TheBulwark.com/Events. Come hang with the gang.

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