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Happier with Gretchen Rubin

Happier with Gretchen Rubin

Ep. 603: Avoid the Sunk-Cost Fallacy, and Why it’s Hard to Plan for Emergencies

Happier with Gretchen Rubin · Sep 9, 2026 · 32:37

0:0032:37

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We talk about how to avoid the mental trap of the “sunk-cost fallacy.” Plus, why it’s so hard to plan for emergencies and the biases that keep us from preparing for risk. 



Episode highlights:


Try This at Home: Avoid the sunk-cost fallacy—the mental trap that keeps us committed because of the time, money, or energy we’ve already spent [04:57]

Happiness Hack: Create a personal reading syllabus with deadlines to help you read more [12:58]

Happiness Stumbling Block: Six common biases that make it difficult to assess and prepare for rare but serious emergencies [16:03]

Demerits and Gold Stars: Gretchen’s Demerit: Turning into a Knicks bore; Elizabeth’s Gold Star: To her friend Mindy for a new exercise experience [24:11]




Mentioned in this episode:


The Ostrich Paradox: Why We Underprepare for Disasters by Robert Meyer and Howard Kunreuther (Amazon, Bookshop)

This Vast Enterprise: A New History of Lewis and Clark by Craig Fehrman (Amazon, Bookshop)

Audition by Katie Kitamura (Amazon, Bookshop)

Rolling utility cart

Happier Labor Day resources




Connect with Us:


Email: podcast@gretchenrubin.com



Website: gretchenrubin.com



Instagram: @gretchenrubin | @lizcraft



Take Gretchen's free Four Tendencies quiz




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Find the transcript for this episode on the episode details page in the Apple Podcasts app. 
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Episodes: Happier with Gretchen Rubin

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