The Contrarian Bet on a Digital Agency

George Stern leaned into changing consumer search habits when he bought a digital marketing agency doing mid-7 figures.

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Topics in George’s interview:

• Turning around an Amazon seller’s agency
• Acquiring 2 small ecommerce businesses
• Loving the customers more than the product
• Selling his camping equipment business
• Acquiring an SEO agency
• Extreme difficulty getting a loan
• Big banks aren’t always better
• Choosing cold calling despite challenges
• Industry knowledge is overrated
• Being a “recovering, type-A control freak”

References and how to contact George:

• LinkedIn
• Grant and Julia Hensel on Acquiring Minds: Quitting Consulting to Buy a $1m SDE Agency

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Connect with Acquiring Minds:

• See past + future interviews on the YouTube channel
• Connect with host Will Smith on LinkedIn
• Follow Will on Twitter

Edited by Anton Rohozov
Produced by Pam Cameron