Losing a $1m SDE Business to Bankruptcy

Morli Desai bought an e-commerce brand with an SBA loan. Three years later: liquidation, Chapter 11, and gratitude.

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Topics in Morli’s interview:

• Acquiring a skincare brand
• Why she felt confident in the company
• Early red flags she minimized
• Amazon shipping disaster
• Rising cost per click
• 8-12% customer retention rate
• Unique challenges of ecommerce
• Negotiating multiple loan deferrals
• Stress of the personal guarantee
• Filing subchapter V bankruptcy

References and how to contact Morli:

• LinkedIn
• Morli’s first Acquiring Minds episode: How to Buy a $4m E-com Business with an SBA Loan

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Edited by Anton Rohozov and produced by Pam Cameron