Naavik Digest: The Microdrama Volume vs. Value Paradox

This episode covers the Naavik Digest newsletter published on Sunday, June 14th. In today’s issue, we discuss the current state of microdramas — a category which rapidly evolved from a niche Chinese entertainment phenomenon into one of the fastest-growing mobile content categories in the world — exploring the widening gap between audience expansion and monetization, a trend which raises important questions about the category’s long-term economics.

You can read the newsletter (with even more sections and visual detail) here: https://www.naavik.co/digest/the-microdrama-volume-vs-value-paradox 

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Sound design by Gavin Mc Cabe.