181: Rebuilding a Western Legacy - Wisdom by WESA
Horse Radio Network All Shows Feed · Oct 8, 2026 · 15:51
Horse Radio Network All Shows Feed
Horse Radio Network All Shows Feed · Oct 8, 2026 · 15:51
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What does it really take to rebuild a heritage brand and keep it relevant for the next generation of horsemen and women? Adam Trenk, CEO of Genuine Billy Cook Saddles, joins us to share the behind-the-scenes story of rebuilding one of the Western industry's best-known saddle brands.
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