331. Scared to Show Your Face? How Lauren Gunning Grew to Nearly 30,000 Instagram Followers

Scared to show your face on Instagram? Jewellery designer Lauren Gunning knows the feeling.

In this episode, Jess speaks to Lauren about how sharing her personality helped her grow to nearly 30,000 followers, having originally set herself a goal of just 1,500. They explore finding confidence on camera, building connections through honest, imperfect content and the pricing mistake that almost made Lauren give up her jewellery career. Lauren also shares how she transforms found sea glass into gems and builds her business around family life. An encouraging conversation about being yourself, valuing your work and giving your jewellery business a chance to grow.

In this episode, we discuss:

• Lauren's journey from her grandmother's bead collection to starting a jewellery business.

• How she turns found sea glass into handcrafted jewellery.

• Moving beyond product photographs and showing the maker behind the jewellery.

• Overcoming the discomfort of seeing and hearing yourself on camera.

• Growing an Instagram community through humour and honesty.

• Learning to price handmade jewellery to support a sustainable business.

• Returning to jewellery making after having children.

Discover Lauren's jewellery and connect with her on Instagram through her website:
Lauren Gunning Jewellery

Explore jewellery courses, free tutorials and business support:
Jewellers Academy