309. 7 Things I Wish I Knew Before Starting a Jewellery Business with Jessica Rose — Jewellers Academy Podcast

Starting a jewellery business is exciting but it can also feel overwhelming when you don't know what to focus on first.

In this solo episode, Jessica Rose shares 7 things she wishes she had known before starting her first jewellery business over 20 years ago - along with what she would do differently if she were starting today.

If you're building or growing a jewellery business, this episode will give you clarity, reassurance and practical direction on what really matters.

In this episode, you'll learn:

Why building a jewellery business takes longer than you think (and why that's OK)
How to manage overwhelm when you're doing everything yourself
What it really means to price your jewellery for profit
Why marketing - not just your designs - is key to making sales
How trust and connection influence buying decisions
Why photography and video are essential for growing your brand
A simple approach to staying consistent without burning out

Key moments from this episode

02:02 Welcome and introduction to the episode
04:05 1. Building a jewellery business takes time
08:30 Fine jewellery businesses often take even longer to grow
11:00 2. You do not have to do it all alone
15:00 3. Managing overwhelm as a jeweller and business owner
17:16 The 'one thing a day' approach
21:26 4. How to price your jewellery for profit
25:47 5. Why marketing is the key to selling jewellery
30:18 6. Jewellery is a trust and connection based business
34:25 7. Why photography and video matter so much
38:32 Final reflections on growing a jewellery business
39:02 The Jewellery Business Starter Kit
43:00 Free Starter Kit bonus with Diploma enrolment before 1st May
44:59 Final thoughts and outro

Resources mentioned in this episode:

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