277. 15 Weeks to Christmas: The Jeweller's Guide to a Profitable Season

Christmas is the most profitable season for many jewellers, but it can also be the most overwhelming if you don't plan ahead. With just 15 weeks to go, now is the time to get organised, take action, and set yourself up for success.

That's why we've started our weekly Jewellery Business Christmas Tips over on Instagram. Each week, Jess will be sharing something tangible and specific you can do for your jewellery business to stay on track.

In this week's episode of the podcast, Jessica Rose and Anna Campbell share practical strategies to help you:

• Maximise sales during the crucial final quarter

• Stay focused and avoid last-minute stress

• Build a profitable plan you can actually stick to

You'll learn:

• Why October and November should be selling months, not just making months

• How to create giftable versions of your core collection that customers love

• The importance of email marketing and consistent, simple content creation

• Ways to strengthen relationships with shops, galleries, and event organisers

• Pricing strategies to keep your business profitable, even as material costs rise

• Key dates (like Black Friday and last postage days) to map into your plan now

Additionally, learn how to maintain a strong mindset, get community support, and stay consistent without burning out.

Listen now and get your Christmas strategy started today because small, consistent steps over the next 15 weeks will make all the difference.

Follow Along on Instagram

If you're not already following @jewellersacademy, go do that now! Jessica Rose is sharing a Christmas business tip every week (usually on a Friday). You can also find them saved in the Business Tips highlight on the profile.

👉 To watch a tip in full: long press on the video and tap "Watch full reel."

So far we've shared:

• 16 weeks to go: Check your pricing — precious metal prices have increased, so it's time to review and raise your prices before you start selling.

• 15 weeks to go: Photographing your jewellery with your smartphone — a simple set-up to refresh your website with strong product photos.

Get ready, plan ahead, and make this your most profitable Christmas yet!