Designing Sustainability: Innovation You Didn't Know You Needed | S.2 E.2

Join host Samuele Tini in this fascinating conversation with Todd Bracher, renowned designer and innovator, exploring how design is not just about beauty but about solving real-world problems sustainably. From creating the world’s most sustainable office chair to pioneering health innovations like UVC hand sanitizers and myopia-fighting glasses, Todd reveals how integrating design early into business processes can drastically transform sustainability. Discover why scale is crucial and how Todd’s Better Lab is bridging the gap between science and practical design to revolutionize everyday life.