Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!
Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond! · Sep 30, 2024 · 1:21:37
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Have you ever wondered whether to launch an expansion or a standalone game on Kickstarter? How can bundling products maximize your campaign's success? Join us in Episode 199 of the Crowdfunding Nerds podcast, where Andrew dives into these questions with Chip Cole, the mastermind behind Squatchy Games and Deliverance.
We kick off by breaking down the crucial differences between expansions and standalone games. Chip and I explore the DNA and theme of products, revealing how these elements shape our decisions. We share strategies from the Deliverance campaign, including fascinating stats like how 23% of backers opting for bundles contributed to 37% of the total funds raised!
Chip also opens up about balancing his bustling family life with his career in game design and freelance graphic work. Plus, we discuss the power of Kickstarter’s new advanced analytics and how understanding backer behavior can refine your marketing efforts.
Don't miss out on these invaluable insights—tune in now!
Contact Information:
- Chip Cole Email: chip@chipthe designer.com
- Chip Cole Website: chipcolecreative.com
- Squatchy Games: https://squatchygames.com/
Check out our website at crowdfundingnerds.com and join our bustling community on Facebook.
Stay Nerdy!
Episodes: Crowdfunding Nerds: Kickstarter Marketing, Business, & Beyond!