Catch Up & Random Marketing Thoughts | Ep. 304

More pledges don’t always mean more money in your pocket. Andrew is back, and between welcoming baby number eight and catching up with Sean, he’s got a few things to say about crowdfunding marketing fees.

In this episode of Crowdfunding Nerds, we unpack Andrew’s experience with commission-based marketing, why a bigger campaign total isn’t the same as a healthier bottom line, and when it makes sense to spread your ad budget beyond Meta. Sean shares a recent Reddit ads success, his “delegate or die” approach to a busy season, and why copying your pitch into every Facebook group is a terrible marketing strategy.

We also introduce the Crowdfunding Essentials course, discuss why the holidays can be an opportunity for prelaunch marketing, and explore a social platform that rewards useful contributions.

Over 300 episodes in, we’re still talking marketing, making games, and occasionally getting interrupted by a reminder to take out the trash.

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