Why Data Is The New Superpower In Gaming! — GameMakers

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Four years after Apple's ATT shook the mobile gaming world, measurement remains complicated—but not impossible. Airbridge CEO Roi Nam joins us for an unfiltered technical discussion on what's actually working in iOS UA today.

We explore SKAN 4.0, the power of CAPI, Web-to-App strategies, and why some studios see 54% LTV lifts while others struggle. From boosting ATT consent rates to understanding the UA-monetization convergence, this episode delivers the practical insights mobile gaming professionals need to compete in 2025.

Warning: This gets technical. If you're looking for surface-level tips, this isn't it. But if you want the real strategies driving growth at top studios, you're in the right place.