Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.
Welcome to the Asia Wine Market and Episode 2794 of the Italian Wine Podcast. In this episode, Roza Zharmukhambetova is in conversation with the Regional Sales Manager for South Korea at Ethica Wines and VIA Italian Wine Ambassador Juhee Ryou IWA.
Juhee offers an overview of the South Korean wine market, from its key cities, consumer groups and distribution channels to recent market developments. She explores what Korean consumers are drinking, how Italian wines are performing, which regions and styles have the greatest potential, and where Italian wine faces competition.
Key Takeaways:
Understand the Structure and Evolution of the South Korean Wine Market
Identify Opportunities for Italian Wines in South Korea
Explore the Role of Importers, Brand-Building and Wine Education
About today’s guest:
Juhee Ryou is the Regional Sales Manager for South Korea at Ethica Wines and a VIA Italian Wine Ambassador. With over 20 years of experience in the wine industry, she has extensive expertise in wine sales, marketing, brand development, and market strategy. She currently focuses on developing and promoting Italian wine brands in the Korean market, working closely with Italian producers and local trade partners.
Connect:
Instagram: https://www.instagram.com/juheeryou/
Website: https://www.ethicawines.com/
About the host:
Roza Zharmukhambetova has a background in foreign languages and education. She discovered her passion for wine in Beijing, where she gained two years of experience in wine sales. Since returning to Kazakhstan, she has focused on studying Italian wine and exploring its regions. Roza holds certifications as an Italian Wine Ambassador (VIA), Italian Wine Scholar (WSG), Langhe Wines Ambassador (BBA), and Valpolicella Wine Specialist (VEP). She is also a member of the Kazakhstan Sommelier Association. Since the end of 2024, she has been a member of the Italian Wine Podcast (IWP) team, contributing her passion for Italian wine.
