296 – Why the Obsolete MSP Model is Dying and How to Join the MIP Elite

Mastering the shift from MSP to MIP.

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In this insightful episode, Oguo Atuanya, CVP of Vendor Experience at Pax8, joins us to discuss the pivotal evolution in the IT channel: the transition from Managed Service Providers (MSPs) to Managed Intelligence Providers (MIPs). We explore how the marketplace is moving beyond traditional infrastructure support toward a future defined by AI-driven orchestration, business consultancy, and scalable agent-tech organizations. Oguo details how Pax8 is leading this transformation by curating solutions that allow partners to move from transactional service models to life-cycle management that prioritizes measurable ROI for the Small and Medium Business (SMB) market.

Key Takeaways

• Pax8 is redefining the role of the distributor by acting as an AI commerce platform for the SMB market.
• The shift from Managed Service Provider (MSP) to Managed Intelligence Provider (MIP) is critical for scaling in the modern tech era.
• Successful MSPs must evolve into business consultants who integrate AI-driven workflows rather than just selling infrastructure.
• Security and automation are foundational elements that every modern MIP must prioritize to ensure scalability for customers.
• The “MIP Playbook” provides the curriculum-driven enablement partners need to successfully pivot their business models.
• Building strong, end-to-end customer lifecycle management is the key to minimizing churn and maximizing long-term value.

https://youtu.be/c8uCnMJd9bg

If you’re ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins.

Key Tags

Pax8, Managed Intelligence Providers, MIP, AI commerce platform, SMB technology, MSP evolution, AI-driven workflows, agent-first strategy, digital transformation, channel partner strategy, cloud solutions, customer lifecycle management, IT channel innovation, scalable automation, business consultancy, technology architecture, agent store, managed service providers.

Transcript

Oguo Atuanya Audio Episode

[00:00:00] Oguo Atuanya: I, I mean, the ultimate goal is to get that MIP channel as intelligent or even more intelligent and agile than any enterprise IT department.

[00:00:13] Vince Menzione: We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out crowd. Today I’m joined by Dexter Hardy, the founder of Integral for a compelling discussion, a guo. Welcome back,

[00:00:29] Oguo Atuanya: Vince

[00:00:29] Vince Menzione: to the welcome back to the podcast, my friend. So good to see you.

[00:00:33] Oguo Atuanya: Good to see you, my friend. It’s been about, what, two years?

[00:00:35] Vince Menzione: It has been two years, almost two years. Almost two years ago now. And uh, man, this

[00:00:40] Oguo Atuanya: thing is just picking up steam.

[00:00:41] Vince Menzione: It is. We’re having a blast. We were having so much fun. It was

[00:00:44] Oguo Atuanya: awesome.

[00:00:44] Vince Menzione: Yeah.

[00:00:44] Oguo Atuanya: Really awesome.

[00:00:45] Vince Menzione: And you were for context, for people watching and, and listening. Uh, we were here in Boca yesterday for the Ultimate Partner Executive Retreat.

[00:00:52] Yep. It was this awesome event and great to have you involved in it. Uh, pat, thank you so much. So, uh, last time you were here

[00:01:00] Oguo Atuanya: Yes.

[00:01:01] Vince Menzione: Uh, you were representing Microsoft where you spent 22 years.

[00:01:05] Oguo Atuanya: 22

[00:01:06] Vince Menzione: years.

[00:01:06] Oguo Atuanya: Two years, right. Outta outta Junior Heart.

[00:01:07] Vince Menzione: Amazing. And, uh, tell us, tell us about your journey so far. Uh, almost two years, a year and a half at Pax.

[00:01:14] Eight. About a

[00:01:15] Oguo Atuanya: