228 - Unlocking Multi-Partner Growth with Microsoft Marketplace feat Jason Rook

Microsoft’s Jason Rook joins Ultimate Partner

Jason Rook is an accomplished channel and sales leader with a wealth of experience in cloud computing. As the senior director of Product Marketing and commercial Marketplace Channel Sales at Microsoft, he leads strategy to help Independent Software Vendors (ISVs) build and sell applications through channel partners. 

Before Microsoft, Jason was the Global Modernization Program Lead – Systems Integrators at Amazon Web Services (AWS), where he grew revenue and created innovative service offerings with AWS consulting partners. He also served as Business Development Manager – Global ISV Modernization at AWS, enhancing customer service through agility and innovation.

Jason has contributed significantly as a Microsoft Partner Advisory Board – Inspire member, providing feedback on Microsoft’s partner strategy and events. He was also the Senior Vice President of Business Development at 10th Magnitude, now Cognizant Microsoft Business Group, driving revenue growth and earning recognition as a 4x Microsoft Worldwide Partner of the Year.

With over two decades of experience and a proven track record of driving growth and innovation, Jason Rook remains a leading force in cloud computing and partner ecosystems.

What You’ll Learn From This Episode

0:02 – Partner Growth and Success in the Cloud Computing Industry

3:59 – Azure Marketplace Growth and Partner Support

9:05 – Marketplace opportunities for ISVs and Channel Partners

13:35 – Microsoft Partnerships and Marketplace Deals

18:11 – Partner Relationships and Opportunities in the tech industry

21:58 – AI Opportunities in Microsoft’s Marketplace

28:08 – Leveraging Marketplace Transactions to Build Better Microsoft Relationships

33:41 – Successful Partnerships and Key Strategies

37:45 – Microsoft Partnerships and Marketplace Opportunities

Don’t miss this opportunity to learn from one of the industry’s leading experts on how to navigate and succeed in the Microsoft commercial marketplace. Whether you’re a software publisher, channel partner, or just interested in the tech industry, this episode is packed with actionable insights.

https://youtu.be/fpIFOpfGrhE

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Transcript

Keywords: 

Microsoft commercial marketplace, Azure Marketplace, ISVs, channel partners, cloud computing, AI opportunities, Microsoft relationships, tech industry, partner growth, marketplace deals

Transcript (Generated by Otter A.I. – Please Excuse Any Typos)

Jay McBain 0:02  

Microsoft’s purpose is in service of your purpose. And again, 2024 is the year that partners come out as the leading edge of the spear on finding this buyer intent you

Vince Menzione 0:13  

show up to every meeting and demonstrate why you are relevant every

Sharon Schoenborn 0:18  

day, I have to force myself to make sure that I’m taking one step ahead in terms of my own learning

Vince Menzione 0:23  

that flywheel success is where you will build momentum. And that momentum will continue. And then you feed into the other systems to say, this is what we did. This is how we did it together. Welcome back to The Ultimate Partner. I’m Vince BenZion, your host, and I’m on a mission to empower every individual organization and partner to achieve their greatest results through successful partnering. Much of the discussion we’re having is around the tectonic shifts, this decade of the ecosystem, the increasing dominance of the three hyperscalers the changing buying behavior, and this marketplace Moment. Today, I’m going to double down with a friend who’s leading the charge at Microsoft around marketplaces, and Channel Sales ecosystem led growth. Jason rook Jason, welcome to the podcast expense.

Jason Rook 1:12  

Thanks for having me. It’s good to be here. Great

Vince Menzione 1:15  

to have you in Boca. So a little side note for people I’ve been listening for seven and a half years, Jason was episode 13. Like one of the very first podcast we did. We were back, I was back in the like the home office or I was maybe a second bedroom of the t