259 – Tech Trends and Predictions for 2025 with Jay McBain — Ultimate Partner®

Jay McBain Keynotes Ultimate Partner Winter Retreat

What are the AI and Tech trends for 2025? Industry expert Jay McBain shows us the future.

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In this dynamic keynote, industry analyst Jay McBain unveils the seismic shifts reshaping the partner ecosystem, driven by the explosive growth of AI and the evolving customer buying behaviors. McBain emphasizes the staggering trillions of dollars being invested in AI infrastructure, highlighting the vast opportunities for partners to thrive in this new era. He stresses the importance of moving beyond traditional resale models, advocating for a focus on delivering comprehensive services and building strategic partnerships to capture the immense value within the growing service sector and the expanding marketplace.

https://youtu.be/TmOg9VK6TKU?si=5h_K7c43_UY69sZC

McBain further explores the concept of the “seven trusted partners” surrounding every customer, underscoring the necessity for vendors to engage these influencers to drive sales and market penetration. He details the rise of “micro-consumption” and agentic AI, forecasting a future where partnerships are paramount and traditional sales models are disrupted. The discussion highlights the critical role of data quality, the need for strategic alignment between partners and vendors, and the imperative for businesses to adapt to the rapidly changing tech landscape to achieve “ultimate partnerships” and long-term success.

Key Takeaways:

AI’s Massive Investment: Trillions are being invested in AI, creating vast opportunities for partners.
Service-Centric Growth: Services are outgrowing products, making them a crucial area for partners.
The Seven Trusted Partners: Customers rely on multiple influencers, not just vendors.
Integration is Key: Millennial buyers prioritize product integration over brand loyalty.
End of Resell: Traditional resale models are being disrupted by marketplaces and service-driven models.
Micro-Consumption: New pricing models are emerging with agentic AI, changing how services are sold.
Data Quality Matters: Effective AI and partnerships depend on high-quality data.
Strategic Alignment: Partner and vendor alignment is crucial for success in the new tech landscape.

Don’t miss this opportunity to gain insider knowledge from industry leaders shaping tomorrow’s digital world. Tune in now for an inspiring conversation that could redefine your business strategy!

Transcript:

Jay McBain Keynote

[00:00:00] Jay McBain: AI is going to be very good for the hyperscalers. It’s gonna be good for their marketplaces. And if you wanna hook your caboose to a train that’s growing at 30% quarter in, quarter out for the next 10 years, here you go.

[00:00:15] Vince Menzione: We believe this time is like no other. We believe we refer