219 – Why Partnerships Fail and How to Fix Them!

Janet Schijns joins Ultimate Partner®.

I’m excited to welcome my next guest to Ultimate Partner. Janet Schijns is a go-to-market and profitable growth expert, board member, ecosystem growth expert, and megacosm guru.

As CEO of JS Group, a transformative market consulting firm, Janet is a visionary of the channel ecosystem; she is in charge of developing GTM plans and numerous 5-star, award-winning channel programs. Her approach is to manage challenges with a razor-sharp problem-solving skill set that delivers. Janet has the “street cred” and experience to close deals in business and operating models, sales channels, partner development, product innovation, digital transformation, robotics and automation, and ecosystem management. In this episode, Janet and I deep dive into why partnerships fail & how to fix them.

Let’s dive into the world of channels and ecosystems with Janet as she shares her expertise on the challenges executive-level managers encounter in channel strategy, marketplace predictions, the role of generative AI, market action planning, and fail-first strategy. She also discusses how to address the lack of women in partnerships, protect women from abuse through financial independence, and more.

What You’ll Learn

1. The reasons why the C-suite of an organization still struggles with channel strategy. (05.52)
2. The Chief Partner Officer’s role requires a unique set of skills. (11.00)
3. The importance of a CEO becoming a partner leader. (16.32)
4. Partnering is not just about the positivity. It’s also about the negativity. (24.07)
5. The future of the marketplace and the role of Gen AI. (31.37)
6. The importance of learning the fail-first strategy in market action planning. (34.07)
7. Challenging everything in the fast-changing world. (39.52)
8. Financial independence of women and safety from abuse. (43.25)
9. The possible solutions for the lack of women in partnerships. (47.10)
10.  Advice for the second half of 2024. (50.31)

Quotes

“Your strategy for partnering is not about routes to market. It’s about the commercialization of innovation.”

“A good partner should be a part of your team.”

“You’re gonna see a world where it’s not always the best solution that wins. It’s often the person that dealt with risk best.”

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Exclusive Content

Gain access to cutting-edge content and events crafted by partnership professionals. Stay ahead with strategies, trends, and in-depth interviews with the industry leaders in partnerships.

Access to a Like-Minded Community

Our next event is just around the corner and everyone is welcome. Although the event is open to the public, we want to give a special privilege to our members. Which means the Q&A session is exclusive to members only. It’s bound to be an exciting event and we look forward to seeing you all there!

Make Connections That Matter!

Dive right in and send a direct message to any member of UPX community! You are not just joining a group, but unlocking an open and vibrant network of professionals waiting to connect with you. Seize this golden opportunity to expand your horizons, fuel your career growth and discover exhilarating business prospects. The world is your oyster at UPX, let’s explore it together!

Come Join Us

I’m thrilled to welcome you to this journey. Let’s navigate, thrive, and redefine success in the tech partnership landscape together. Com