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If your team keeps repeating a behavior you do not want, examine what your system rewards. A motivational speech cannot fix an incentive that points the other way.
I explain how to identify the reward behind a behavior, how bad incentives produce unintended actions, and why leaders need to design incentives deliberately. Align what people gain with the outcome you actually want.
Show Notes:
[03:58] Point 1: Every Behavior Is Rewarding Something
[06:54] Hidden rewards: Status, comfort, approval, and avoiding pain
[08:16] Point 2: Bad Incentives Produce Bad Behavior
[08:44] Email-popup example: Why 10% off does not move me
[11:04] Snake-bounty example: Rewarding the wrong behavior
[12:29] My Bally Total Fitness story: How the sales rotation worked
[15:06] Walk-ins versus appointments: How I gamed the metric
[17:47] Point 3: The Best Leaders Design Incentives, Not Speeches
[20:35] Recap
--- Work With Dre
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