Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.
Your prospect is not only comparing you with another provider. You are also competing with habits, distraction, convenience, and the decision to do nothing.
I explain why invisible competition often wins by default and how to identify the real battlefield before working harder. Whether you are selling or leading, understand the forces keeping people where they are before choosing your strategy.
Show Notes:
[03:50] Attorney-business example: Competing with the status quo
[04:47] Point 1: Your Competition Is Bigger Than You Think
[06:12] Dating example: Competing with a crowded inbox
[08:26] My podcast example: Competing with other phone apps
[09:37] Point 2: Invisible Competition Usually Wins By Default
[14:45] Point 3: The Best Performers Compete On The Right Battlefield
[16:08] Combat-sports example: Set up the game before the exchange
[17:28] Recap
--- Work With Dre
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