Marketplace Tech · Sep 28, 2026 · 7:24
Listen in the Podli app 🎧
Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.
The AI smart speaker market is getting crowded. This year, Amazon, which is a Marketplace underwriter, rolled out a large language model-powered version of its classic voice assistant.
You can still talk to Alexa+ using Amazon echo devices, but it also operates as a text chatbot, replacing the old Rufus AI. It's capable of conversational searches, managing to-do lists and even generating podcasts.
Daniel Rausch, Amazon’s vice president of Alexa and Echo, broke down what's new with Alexa+.
“I’ve Been Testing Alexa for a Decade. Here’s My Take on How Alexa+ Compares.” from Wirecutter
“Amazon's Alexa+” from Amazon